How to build a successful SEO Strategy plan
Search Engine Optimization (SEO) is a process of improving the visibility of the web page in search engine unpaid results, it is often referred as “Organic”, “natural” results. Building a successful SEO strategy plan can be narrowed down into various component levels. SEO is always behind the scene algorithms applied to rank the web page or the content higher in the search engine.
On-Site Optimization Techniques
There are various factors which need to be considered for the on-site optimization strategy:-
Define your Target Audience and their Interests
The first step is to know your targeted audience. This is a very important step in the SEO as part of marketing campaigns. If you exactly know what kind of audience visits your website and what is their interests in the topic then it will be very easy to target the content to those particular people.
Let’s say for example if you are building a website about Hollywood movie reviews then your targeted audience mostly will be from the United States and the United Kingdom. Also, most of them who visits your website would be movie lovers and they are tagged to entertainment category. Hence, you should keep these things in mind before creating the content. If you already have a website or blog running then you could use Google Analytics tool to check out this information in the Audience Category menu.
Title Tag, Meta Descriptions, H1, H2, H3 Tags and Body Content
For most of the search engines like Google, Bing and Yahoo it will read the metadata like Page Title, Meta Description to understand what is the topic and the purpose of the web page. It is recommended to write Title and Meta description in simple language and SEO readability format with one particular focus keyword. Do not toy around Keyword stuffing in Page title and Meta description which might badly affect your SEO and rankings.
The next important factor in SEO is header tags like H1, H2, appropriate H3 tags. Use it wisely by providing appropriate information rather than filling with keywords stuffing. Make sure that user will be able to read the headline and understand what the paragraph or the topic is about. Finally, body content plays very important role in SEO. Below are few things which need to be considered while writing body content.
- Try to explain the topic in simple plain English.
- Do not write the content for search engines. Write for the targeted audience always.
- Have relevant heading tags wherever essential.
- Use Bulleted points wherever it is necessary. It will be easy to read.
- Provide the accurate information and give references to the topics.
- Make sure that any user visiting your web page will get the correct information and serves his need about the topic. This will make the user visiting your website once again.
- Write unique content and make sure the page has at least 500 words.
- Try explaining the topic with graphical and video content if possible.
Website Performance and Speed
Speed and Performance of the website are very important in the modern internet era. Most of the users are using very high-speed internet across the globe and everyone expect your web page to load very fast. The website speed is also co-related with the search engine rankings. If your site loads faster then search engine gives you little pusher to rank your website on top. Here is few thing which you need to optimize on your blog or website.
- Minify CSS and JS
- Enable GZip compression.
- Optimize images using Tinypng.
- Enable server side and Client side caching.
- Use CDN to load the images.
- Use appropriate 301 redirections.
- Run Google Speed Test or GT Metrix tools to check your website performance and speed.
Website menu should be simple and easy to navigate. Make sure that any layman will be able to access all the links on your site. Generate a sitemap page which contains all the sections, categories, and subcategories of your website. Also, have the sitemap.xml file where you specify each and every link to your website which should get indexed. This way it helps the search engines to index all your web pages easily.
Off-Site Optimization Techniques
The next step of SEO is off-site optimization strategy which brings the users to your website. Some of the common off-site optimization techniques are listed below.
- Social Media
- Internet Marketing
- Link Building
- Forum Posting
- Directory Submission
- Guest Blogging
- RSS Feed Submission
These are some of the off-page SEO strategies to increase your online reputation. I will discuss in detail on Off-Site optimization techniques in another blog, Social Media is one of the powerful ways of promotion your website online. Some people are spamming social media sites without having any knowledge. If you promote it properly in social media you could easily get a lot of traffic on your website. Do some posts in popular social bookmarking sites like Digg, Delicious, StumbleUpon, Reddit, Tumblr and Propeller etc.
Conclusion on Successful SEO Strategy plan
A good combination of On-Site optimization and Off-Site optimization strategy will have a greater impact on your website. Follow the basic simple rules which are listed above to get the greater audience. Last but not least remember Content is always King. A good content to users and proper SEO rules will always drive more traffic to your site.